There seems to be some confusion, so for the sake of clarity, your beloved Shareen Downtown is still the abundant vintage jewel you so kindly created with me. I join you in your love for that sisterhood clubhouse. It is my home and my blessing. I am maintaining it with new amazing vintage pieces weekly. This said, both Shareen LA and Shareen NY would be closed, yes, out of business, without the bridal collection. I thank God every day that I said yes to those of you who first asked me to make your wedding dresses. If I had resisted, both of my stores would have closed last year. I don’t think I need to tell you that the vintage market has changed significantly. Additionally, the dress fell out of fashion about four years ago. The fashion girl who built my business disappeared. Our foot traffic dropped to what would have been a terrifying place except that at the same time I began building out bridal. It made sense. I had done dresses for all of your moments, day to night, prom to formal. Of course I would now turn my attention to the most important of dresses.
The reality for Shareen NY is that it is just big enough to accommodate the bridal growth. As much as I would love to have the luxury of maintaining a room of vintage, it’s not worth it for a few 42 dollar vintage sales a week. It makes sense to let the store go bridal all the way and allow LA to keep all of its merchandise, securing it as the rockstar that it is!!
On a side note, I look forward to seeing all of you who have been gone for so long again soon. The dress is about to make a comeback, and I know few others and places more expert in the dress than yours truly.
On November 13th I will celebrate the beginning of my 10th year of business.
Thank you. Really. All of you.
I marvel at these past ten years, particularly at how very perfectly and organically this company has grown.
I can only attribute the growth to what I might call a loving, creative collaboration.
My collaborators have, of course, been you.
I see now that the lessons I learned regarding service are those that have ultimately served me best.
It is clear to me too, that all I made for you has been everything that has made me.
The biggest change in our company is that our bridal and evening collection, SHAREEN, is now earning between 50 and 70 percent of our earnings.
You have taken me from dressing you for your proms in 50’s tulle, to draping you in chiffons or swathing you in organza, for your parties and your weddings.
You cannot know what it feels like to me to see some of you in my bridal gowns knowing that we stood together in the parking lot of a flea market ten years ago, you in braces and combat boots, me starting a whole new way in life, blind except for your demand and direction.
Thank you for bringing me your needs and trusting me to meet them.
The NY store has had a complete renovation. It is beautiful and elegant and now receives one bridal appointment after the next. The vintage is still ever present but there is no mistaking that my New York clients come to me for the big event.
The LA store has already shape shifted to housing an extraordinary collection of vintage bridal and our line. The level of service in that store for evening wear and brides is incomparable. Fabric swatches on hand, the taking of measurements, mixing bodices to skirts, my amazing production team at the ready, and me, willing to work with you, hear you thoughts and bend to you. I’m no idiot. I know now that to design for you is to design my future.